Marketing for horsemen by horsemen.
Equine Designs logo has gone through several iterations. The first started with the Uffington Horse.
The company began as a team between my father and I. He put me on the path of loving the hill horse. “The Uffington White Horse is a prehistoric hill figure, 110 m (360 ft) long, formed from deep trenches filled with crushed white chalk.”
The Equine Designs logo next version came from the Hopi friendship symbol. I got it as a tattoo with 2 other girls to memorialize the moment.
Since 2000 there have been others to use two horse shoes as their logo, so why not move on.
To update the logo in 2023 I added a cross.
The angles from the cross, as well as the meaning of the cross makes me smile.
The Cross means love. Christ died for sinners. He died for people who had lost their way. He did not die because it was forced upon him. It was a choice. A choice made in love.
But God showed his great love for us by sending Christ to die for us while we were still sinners (Romans 5:8).